Consumers may think the commercials claiming that car salespeople no longer go with high pressure sales techniques, but the truth is that psychological game-playing nevertheless goes on. Typically it is perfectly legal. Therefore, car shoppers should be away of the tricks car salespeople use to make the sale.

Source for this article: Be aware of the tricks car salespeople use to make the sale by Car Deal Expert

Car salespeople are trying to make a living

The economic recession has forced car salespeople to get by with some extra sales ingenuity. Therefore, you must know the tricks of the tricksters. All About Auto Zone deserves thanks for this list; Car Deal Expert brings you selected highlights.

1. Using emotional appeal

Buying a new car is exciting. Even if it is used, it's new to you. Car salespeople will attempt to tap to the emotional highs of expectation to guide you into a purchase. That is not necessarily evil, but so long as you know, you can you are your numbers brain out so that you can analyze what's really going on.

2. They aren't your friend

Car salespeople will frequently play the emotional appeal angle by making you believe that they're sharing in the car getting experience as your dear friend. Just remember that it isn't you and also the salesperson against the big bad dealer; the salesperson needs to profit from the transaction, as they are earning commission. Your car salesperson could be friendly by nature, but you can't let your guard down and assume they're truly a friend. Be logical and expect some psychological gamesmanship. The car salesperson wants you to relax and drop your guard.

3. Do not give up too much on the trade-in price

Look up the Blue Book or equivalent value for any car you're considering for trade-in. If you do not, assume that dealership is going to make an effort to undersell you on that trade-in. There are numerous places where you can discover this information. Go online or go to your newsstand; it is out there.

4. High trade-in and high selling price

Here's something that can happen when your best-friend car salesperson gives you a high trade-in value. A trade off may be brewing on the horizon. High interest and dollar amounts could burn a hole in the sales paperwork

5. Offer ends whenever you turn around

Don't believe this one. If a car salesperson insists that their offer is only good today, or even for the next hour, it's typically bogus. Be on your guard.

6. You can afford it, certain you are able to

Your car salesperson can show you the numbers, but if they make an effort to steer you into believing any set of numbers will work for you, it might be fishy. If they're trying too hard to convince you, it's because they smell cash. You know your budget; they know how to try to talk you out of said budget. If they're playing amateur psychologist and using every method under the sun to console and convince you, then they're probably trying to hard sell you.

More details on this topic

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